Beauty that makes sense.

Studio Binat is the design studio I founded and run between New York and México City. We work with master artisans — starting with Maestro Artesano Pedro Hernández and his family in Michoacán — to create limited-edition ceramics in barro vidriado.

I shaped every part of it: the identity, the art direction, the words in two languages and the digital experience. It opens on a cinematic logo film, moves at the pace of a printed catalogue, and gives every piece its own editorial page — gallery, film and story, with checkout a tap away. A short documentary introduces the artisans behind the work.

Verdi Blooms is my second venture: a neighbourhood flower kiosk, inspired by the flower stands of México City, coming to Verdi Square, the historic plaza at 72nd and Broadway. Before a single stem is sold, it already has a name, an identity and an audience.

The site opens on a storyboarded film. Cempasúchil — the marigolds that light the spirits' way home on Día de Muertos — drift across the screen, find the kiosk that has stood empty for years, and bring it back to life until the whole square is in bloom. Then it settles into a calm, single-purpose page: get on the list, or say hello.

This is the pre-launch version of the site, designed to work hand in hand with our Día de Muertos activation of the kiosk on Verdi Square. The film tells the story online; the activation brings it onto the street — so the neighbourhood meets Verdi Blooms in person and finds the same world waiting on their phones.

A community of TASIS alumni and friends had been trading recommendations in a WhatsApp group for years — the restaurant in Lisbon, the hotel in Kyoto, the winery in the Langhe. All of it was buried in scroll.

I distilled the entire conversation into a guide: every recommendation organised by region, city and category, each one credited to the person who vouched for it, all wrapped in a playful identity of its own. Members sign in, like places, leave comments and send new tips — years of scattered messages, now a guide you can browse in seconds.

Estrategia Pública Consultores advises companies on high-stakes government and infrastructure matters in Mexico. Their knowledge lived in inboxes, PDFs and WhatsApp threads — hundreds of documents per case.

I turned it into a single source of truth: every case reconstructed from email and chat into a file you can actually read, with day-by-day chronologies, a full document library and search across every case at once. An AI assistant answers questions from the firm's own record, and each team member sees their own view — sensitive material reserved by role.